One of the blogs I regularly follow is Seth Godin. Why Seth? He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics. I was thinking the other day about a particular topic to talk about – how…
Category Archives: Relationships
Customer Loyalty just doesn’t happen…
One thing I have noticed over the years is how important something can be to someone and yet how little attention they give it. Take for example a relationship with someone. How many times do you see the relationship being neglected and taken for granted by the other person – only to wake up one…
It’s all about the customer experience…
There almost isn’t a day that goes by where I don’t hear someone tell me about how they lost a customer to their competition. Upon further inspection there are all sorts of reasons such as price, terms, product availability, better expertise, or a host of other so called “reasons” why they defected. BUNK! OK, sometimes…
EBRT embraces Social Media…
Last Wednesday I had the distinct pleasure of speaking to one of the most influential and well respected business groups in the area – Bellevue Chamber of Commerce’s EBRT (Eastside Business Roundable). This group is comprised of some of most well known business leaders in both Seattle and Bellevue. Why was I there? They were interested,…
Seattle Executives Association
I had the opportunity to speak to a great group of small and middle market business owners and executives yesterday that were part of The Seattle Executives Association – what a great group of people! This is an executive networking group that has been around for 90 years and has a very rich history and…
When will they get it…
When are companies going to GET IT – the customer has a voice about the experience they want from a company. Unless companies can dial into this experience, they will become irrelevant. A great article that supports this and has the numbers to back it us is the Internet Retailer and their article, “Companies fail to measure…
Love it or…
I recently read and article about the new head of Newsweek magazine and how he, Tom Ascheim, is having to transform the magazine if they are going to survive. While I am not a big fan of the print media overall because of how they sensationalize almost everything, I do have to agree with Tom…
Are you “Authentic” if you keep your “Promises”?
Interesting question, isn’t it? The word Authenticity has been around for a long time and it has resurfaced in the past few years to be linked to behavior and to customers. But is it really the “right” word for our times and does it really communicate what is really meant by the author? I don’t…
Seth got it right – almost…
Seth Godin, probably one of the greatest marketing minds of a new era is usually “spot on” in about everything he offers up – at least I believe he is. If you haven’t seen his blog, you have to check it out and follow him for a few weeks to get a feel for how…
Life is a CELEBRATION – enjoy it!!
This is an unusual post for me and one that is not related at all to my normal discussions of sales, customers, loyalty/retention, social media, etc. This is about me and life. If you are expecting something else, you can stop reading now and wait for my next post. Two weeks ago my mother passed…