Last week was my wife’s birthday and we wanted to do something fun and special – of course, where have you heard that before. Since we live in Woodinville Wine Country, Woodinville Washington, we decided having a party at a winery would be a fun experience. But which one – there are tons of great…
Category Archives: Promises
Love it or…
I recently read and article about the new head of Newsweek magazine and how he, Tom Ascheim, is having to transform the magazine if they are going to survive. While I am not a big fan of the print media overall because of how they sensationalize almost everything, I do have to agree with Tom…
Are you “Authentic” if you keep your “Promises”?
Interesting question, isn’t it? The word Authenticity has been around for a long time and it has resurfaced in the past few years to be linked to behavior and to customers. But is it really the “right” word for our times and does it really communicate what is really meant by the author? I don’t…
Seth got it right – almost…
Seth Godin, probably one of the greatest marketing minds of a new era is usually “spot on” in about everything he offers up – at least I believe he is. If you haven’t seen his blog, you have to check it out and follow him for a few weeks to get a feel for how…
Transparency – use it or lose it…
I just read a great article in Harvard Business Publishing, “In a downturn, please put aside pathetic platitudes,” written by John Baldoni. The reason this is a great article is that it is “in your face” accurate on what really shouldn’t be going on in organizations. John states in the article that when times are…
Einstein got it right…
I don’t know how many of you enjoy reading about Einstein or not but he had a quote that hung on his door at Princeton that to me was spot on in regard to your customers and generating more revenue. The quote was, “Not everything that counts can be counted, and not everything that can…
Olympics and your customers…
It just wouldn’t be appropriate to not have at least one blog entry related to the Olympics – this is my first (and maybe last). I saw a great comment from the biggest name in the Olympics, Michael Phelps, and his coach, Bob Bowman that I felt needed to be discussed a bit. In an…
Don’t be fooled again…
I just read an interesting article in Marketing Profs that I wanted to share with you. The article, “Three Uncustomer Customer Service Mindsets that Deliver,” gives the reader three different ways to potentially build a better experience and loyalty. I left a comment on their site that basically said, good idea, but not something that…
Simplicity – Simply the right answer…
One of the key “mantra’s” that I live by and what I strive to accomplish with all my clients is “Simplicity.” Simple is just simply better. I know I am taking a bit of liberty with some words here but think about it. The world has gotten so complex that the messages and products and…
A day off…
No real blog posting today – it is my anniversary – YEA!! What a great time to reflect on relationships and what is important in life. We talk about building “Trusted, Loyal Relationships” in everything we do since it is the only thing at the end of the day that really gives you true, lasting…