Seth Godin, probably one of the greatest marketing minds of a new era is usually “spot on” in about everything he offers up – at least I believe he is. If you haven’t seen his blog, you have to check it out and follow him for a few weeks to get a feel for how…
Category Archives: Customer Loyalty
What is Customer Experience 2.0 anyway?
Customer Experience 2.0 is a new way of thinking and a new way of acting. The goal of introducing the framework and approach in Customer Experience 2.0 is around two primary principles – DIFFERENTIATION and SALES. This is a unique way to combine some leading edge, inexpensive tools to create tremendous results in both these…
Don’t give in – keep INNOVATING and LEAD…
I was reading an article in the Harvard Business Publishing Blog on Warren Buffet and his views of this whole economic mess when I came across a great comment at the bottom of the article. The article was titled, “The Wisdom of Warren Buffet,” by Bill Taylor. Bill writes about a variety of topics and this one was spot on…
Stay tuned for some changes…
In the upcoming days and weeks you will start to see some changes happening to the “Loyalty” Blog you are so used to seeing and reading. NO, we aren’t going away from the core concept that Customer Loyalty is at the heart of all corporate economics. And NO we aren’t going to stop providing you…
Taking it just a little farther makes all the difference…
I came across an interesting article by JAMIE HERZLICH on Newsday.com today that just compelled me to comment on. The good news is that the title of the article is spot on, “Small Business: Good Customer Service is Key.” However, I don’t think Jamie took it as far as it could be to accomplish what…
Politics and customers…
OK, so I about to violate one of the cardinal rules in public discussion – talking about politics or religion. The religion side is easy for me as I am a committed Christian. The political side is much more difficult and I won’t express my views about this yet – the jury is still out…
Give your CUSTOMERS away…
Yes, you heard me right – Give your CUSTOMERS away to the competition. OK, so maybe not entirely but in principle at least. Everyone is touting how great their customer service is or how wonderful of an experience they give their customers or how well our employees treat our customers, etc. etc. etc. Put your…
Transparency – use it or lose it…
I just read a great article in Harvard Business Publishing, “In a downturn, please put aside pathetic platitudes,” written by John Baldoni. The reason this is a great article is that it is “in your face” accurate on what really shouldn’t be going on in organizations. John states in the article that when times are…
Einstein got it right…
I don’t know how many of you enjoy reading about Einstein or not but he had a quote that hung on his door at Princeton that to me was spot on in regard to your customers and generating more revenue. The quote was, “Not everything that counts can be counted, and not everything that can…
Olympics and your customers…
It just wouldn’t be appropriate to not have at least one blog entry related to the Olympics – this is my first (and maybe last). I saw a great comment from the biggest name in the Olympics, Michael Phelps, and his coach, Bob Bowman that I felt needed to be discussed a bit. In an…