Just like clockwork, when the first of the year rolls around, people start to think about Planning – both personal and for their business. While many try to get the jump on things in the fourth quarter, many don’t really get motivated to do it until they open up their new calendars. Is this bad?…
Category Archives: Business Strategy
What is Customer Experience 2.0 anyway?
Customer Experience 2.0 is a new way of thinking and a new way of acting. The goal of introducing the framework and approach in Customer Experience 2.0 is around two primary principles – DIFFERENTIATION and SALES. This is a unique way to combine some leading edge, inexpensive tools to create tremendous results in both these…
Don’t give in – keep INNOVATING and LEAD…
I was reading an article in the Harvard Business Publishing Blog on Warren Buffet and his views of this whole economic mess when I came across a great comment at the bottom of the article. The article was titled, “The Wisdom of Warren Buffet,” by Bill Taylor. Bill writes about a variety of topics and this one was spot on…
Stay tuned for some changes…
In the upcoming days and weeks you will start to see some changes happening to the “Loyalty” Blog you are so used to seeing and reading. NO, we aren’t going away from the core concept that Customer Loyalty is at the heart of all corporate economics. And NO we aren’t going to stop providing you…
Politics and customers…
OK, so I about to violate one of the cardinal rules in public discussion – talking about politics or religion. The religion side is easy for me as I am a committed Christian. The political side is much more difficult and I won’t express my views about this yet – the jury is still out…
Transparency – use it or lose it…
I just read a great article in Harvard Business Publishing, “In a downturn, please put aside pathetic platitudes,” written by John Baldoni. The reason this is a great article is that it is “in your face” accurate on what really shouldn’t be going on in organizations. John states in the article that when times are…
Strategy – do you really need one?
When economic times become more and more uncertain this question seems to come up more and more – a direct correlation in my book. Companies start to realize that what they were doing in good times doesn’t necessarily work in weaker times so this drives the “strategy question” of what should they now do differently. …
5 Additional Steps to Customer Domination…
I wrote and article about a month ago titled, “Be Disruptive, Build Loyalty and Consistently Beat your Competition – 5 Steps to Succeeding in Difficult Times.” The article, I have to say, was a great benefit to a lot of people, at least there were a lot that downloaded the article. Because of that response…
Simplicity – Simply the right answer…
One of the key “mantra’s” that I live by and what I strive to accomplish with all my clients is “Simplicity.” Simple is just simply better. I know I am taking a bit of liberty with some words here but think about it. The world has gotten so complex that the messages and products and…
Crisis FORCES Innovation…
I heard this phrase the other day, Crisis Forces Innovation, and it really stuck a chord with me. Let me say that in all my experience with individuals, organizations and business in general, this is very true. It isn’t until someone has their back against the wall do they become the most creative or innovative…