One issue that seems to resonate in the market is who companies care about the most – NEW customers or CURRENT customers? What I find out there is an incredible discrepancy between what is “said” and what is “acted” out by companies. Too often a business tells its existing customers that they are the MOST…
Author Archives: Blaine Millet
When will they get it…
When are companies going to GET IT – the customer has a voice about the experience they want from a company. Unless companies can dial into this experience, they will become irrelevant. A great article that supports this and has the numbers to back it us is the Internet Retailer and their article, “Companies fail to measure…
Love it or…
I recently read and article about the new head of Newsweek magazine and how he, Tom Ascheim, is having to transform the magazine if they are going to survive. While I am not a big fan of the print media overall because of how they sensationalize almost everything, I do have to agree with Tom…
Are you “Authentic” if you keep your “Promises”?
Interesting question, isn’t it? The word Authenticity has been around for a long time and it has resurfaced in the past few years to be linked to behavior and to customers. But is it really the “right” word for our times and does it really communicate what is really meant by the author? I don’t…
Joe, way to go – you ‘da man…
I wrote an entry a little while ago referencing how parasitic the media is right now and how they are literally preying on the bad news to keep themselves alive – it sucks. I can’t say it any other way than that. It is also why I am telling everyone I come in contact with (in…
Seth got it right – almost…
Seth Godin, probably one of the greatest marketing minds of a new era is usually “spot on” in about everything he offers up – at least I believe he is. If you haven’t seen his blog, you have to check it out and follow him for a few weeks to get a feel for how…
Enough…stop preying on FUD
For months now I have been telling everyone I know to STOP READING NEWSPAPERS AND WATCHING NEWSCASTS. Why? Let me give you some background and I think the answer will be obvious. There was a great article written in the Wharton Business School Blog, which talked about the newspaper industry today. One of the comments…
It’s that time of year…
Just like clockwork, when the first of the year rolls around, people start to think about Planning – both personal and for their business. While many try to get the jump on things in the fourth quarter, many don’t really get motivated to do it until they open up their new calendars. Is this bad?…
Happy NEW YEAR !!!
As we close out of 2008 (sounds so yesterday already) and move into 2009, I wanted to take this opportunity to wish all our followers a very HAPPY NEW YEAR!! I have been reading a number of blogs over the past several weeks and I have to admit, I am very disappointed. The majority…
Life is a CELEBRATION – enjoy it!!
This is an unusual post for me and one that is not related at all to my normal discussions of sales, customers, loyalty/retention, social media, etc. This is about me and life. If you are expecting something else, you can stop reading now and wait for my next post. Two weeks ago my mother passed…