When are companies going to GET IT – the customer has a voice about the experience they want from a company. Unless companies can dial into this experience, they will become irrelevant. A great article that supports this and has the numbers to back it us is the Internet Retailer and their article, “Companies fail to measure…
Monthly Archives: February 2009
Love it or…
I recently read and article about the new head of Newsweek magazine and how he, Tom Ascheim, is having to transform the magazine if they are going to survive. While I am not a big fan of the print media overall because of how they sensationalize almost everything, I do have to agree with Tom…
Are you “Authentic” if you keep your “Promises”?
Interesting question, isn’t it? The word Authenticity has been around for a long time and it has resurfaced in the past few years to be linked to behavior and to customers. But is it really the “right” word for our times and does it really communicate what is really meant by the author? I don’t…
Joe, way to go – you ‘da man…
I wrote an entry a little while ago referencing how parasitic the media is right now and how they are literally preying on the bad news to keep themselves alive – it sucks. I can’t say it any other way than that. It is also why I am telling everyone I come in contact with (in…