Comments on: Taking it just a little farther makes all the difference… http://customerexperiencesinc.com/blog/2008/09/08/taking-it-just-a-little-farther-makes-all-the-difference/ "Loyalty - the ultimate compliment and differentiator" Fri, 24 Jul 2009 13:03:52 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Randi Busse http://customerexperiencesinc.com/blog/2008/09/08/taking-it-just-a-little-farther-makes-all-the-difference/comment-page-1/#comment-33 Randi Busse Sat, 13 Sep 2008 00:43:44 +0000 http://customerexperiencesinc.com/blog/?p=128#comment-33 Allow me to expand on "a satisfied customer is a former customer waiting to happen". If all you do is "satisfy" your customer, they will not remain loyal to you. Satisfaction is not enough, and at the first opportunity to jump ship (lower price, better availability, new competitor), customers will leave because they have no real reason to stay. We must "WOW" our customers, exceed their expectations, under promise and over deliver, and let them know how thankful and appreciative we are for their business. I'll be happy to explore the topic further as it's near and dear to my heart! Allow me to expand on “a satisfied customer is a former customer waiting to happen”. If all you do is “satisfy” your customer, they will not remain loyal to you. Satisfaction is not enough, and at the first opportunity to jump ship (lower price, better availability, new competitor), customers will leave because they have no real reason to stay. We must “WOW” our customers, exceed their expectations, under promise and over deliver, and let them know how thankful and appreciative we are for their business.

I’ll be happy to explore the topic further as it’s near and dear to my heart!

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