I just read a very interesting article in the Deloitte Review (Deloitte Review is a semi-annual publication of selected articles they believe are important to their clients and potential clients) that gives a great deal of support to what we have been saying for years – building TRUST and LOYALTY with your customers is key…
Monthly Archives: June 2008
“Executable” Strategy is the clear “Winner”
For the past number of years we have been talking about how everything needs to start with the Customer in mind and that if they aren’t considered in everything you do, you are missing the point. After all, our favorite phrase is, “How can you ignore the primary group that ‘writes you checks’ when trying…