“LOYALTY” - the Ultimate Economic Model

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Archive for October 18th, 2007

PROMISES - why has the exception become the NORM

Posted in October 18th, 2007

by Blaine Millet in Business Strategy, Customer Experience, Customer Loyalty, Customer Service, Employee Retention, Expectations, Increased Profitability, Market Differentiation, Promise-Driven Organizations, Promises, Relationships, Trust

I am really bothered these days by the word PROMISES - not by the definition or the word but by how it is being used or misused in business today. Let me explain. How many of you, like me, have been promised something from another business (products or services) and then just have this promise [...]

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